Safe drivers earn up to 30% off insurance

Safe basic driving skills could earn you a 30% discount on car insurance. The amount you pay for car insurance is no longer a ‘what if’ scenario – You can enjoy savings, convenience and improve driving habits with the right usage-based insurance (UBI) program.

Telematics or UBI programs are designed to measure your habits on the road and reward you for good driving behaviour, usually in the form of a discount off your insurance premium.

UBI programs vary but most typically monitor factors such as speed, hard braking, rapid acceleration and time of day the vehicle is driven. A potential discount is calculated over the course of an assessment period during which time, the data is collected and measured through a series of algorithms.

Most current programs operate through a convenient, easy-to-use mobile app, such as the my Driving Discount® program by Intact Insurance. Some programs also offer a device that you plug into a vehicle’s on-board diagnostic (OBD) port. Both versions track and record your driving behaviour based on the factors mentioned previously.

The my Driving Discount program offers customers the chance to save up to 30% off their insurance premium at renewal, plus, Intact customers also save 5% immediately through an enrolment discount which is applied just for signing up to the program!

Promoting safety
In addition to savings, a huge selling feature of a UBI program is its natural promotion of safer driving. Once drivers start to check their potential discount which is calculated after each trip, they become more conscious of some of their habits and the incentive to get a higher discount helps to encourage safer driving behaviour.

Who should sign up?
One group in particular that UBI appeals to is the Millennial cohort, which is quickly becoming as influential as the Baby Boomer generation in Canada. Ranging in age from 21 to 37 years old, this group’s population is the first to grow up digitally, with access to technology since birth, and they are avid app users for everything from socializing to banking.

Millennials are highly entrepreneurial, with a large proportion owning and operating their own businesses. Small to mid-sized business owners including trades people with eligible vehicles (e.g. cars, vans, pick-up trucks) can benefit from the Intact Insurance my Driving Discount program for individually rated commercial (IRCA) vehicles, which offers the chance to save up to 25% off their business’ vehicle insurance.

Whether you’re an individual or a business owner trying to decide to join a UBI program, you can base your decision on simple math, which adds up as follows: UBI programs are free to join, plus you can improve your driving habits, plus you gain control over the insurance premium you pay, which equals significant savings.

*WillisTowersWatson: Millennials – A bright spot in UBI’s future. By Nathalie Bégin, Tammy Chen, André Correia, Len Llaguno March, 2016

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